BRANDING / WEB / COLLATERALAri Reid Property -
More than just a viral video.
Born and raised in London, Ari now creates humorous, unique content that encourages adventure and opens new doors (sometimes literally and at other times figuratively). She is confident and savvy. Eccentric yet refined.
Never dull or one dimensional.
It’s only fitting that we crafted a brand to grow with Ari and truly highlight all aspects of her personality. The colour palette was inspired by her coveted wardrobe - deep, jewel tones and a hint of the Chelsea’s pastel mews. The wordmark’s sharp serifs and sensual curves show not only Ari’s femininity but her strength and in high contrast with the modern, evolving baseline.
The Brand Stylesheet - a mini guide to all things Ari.
A major consideration with this project was future-proofing Ari’s evolving offerings. With expanding channels we took careful consideration on all aspects of a brand not limited to current offerings but new ventures.
