BRANDING / WEB / COLLATERAL

Mamma Dirt -
Plants with Personality

Mamma Dirt is the love-child of Otis and Milo. A nursery and gardening centre focussed on providing great advice and plenty of green goods. They couldn’t be more damn pleased to announce the opening of their new store in Vancouver’s Kitsilano district and are looking forward to helping you create an oasis of your very own.

Rather than the usual earth tones or delicate florals associated with a nursery, Otis and Milo wanted Mamma Dirt to stand out from the crowd. We focussed on bold, strong lines and bright colours. Direct, casual language and typography to match. The brand is built on three key words - surprising, friendly and harmonious.