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BRANDING / WEB / COLLATERAL
Tenera - /teˈnera/
derived from tenereso
“tenderness (of heart)”
A fictional Italian enoteca capturing the feeling of summer days gone by. Rooted in vintage nostalgia, vivacious attitude and la dolce vita.
Every decision from the bold typography and customized E’s to the striking colour palette has been thoughtfully considered. The coral taken from the hues of the umbrellas on Positano beach, the turquoise from the Mediterranean sea and terracotta from the tiles in the alleyways. To conjure nostalgia and memories of sun-kissed skin and salty hair. Loud meals with family and drinks on the terrace. To bring the Mediterranean back to London, and inject Notting Hill with warmth and vitality. Pull up a seat and let the good times roll.